My Beauy My Say—the greatest campaign of Dove in 2017, which celebrated women who stand up for themselves despite what others say about them and their beauty. The video for the campaign played a huge role in our set design concept—we dedicated a small corner to each character from the video to shine a light on the beauty in the differences between women, and we tried to display the products in the most aesthetic way possible.

We organized a special round-table chat with three well-known women (Anna Pásztor singer, Eszter Ráskó stand-up comedian, and Viktória Bihari comedian) to discuss the stereotypes and preconceptions about beauty that women have to face day after day. We ordered the unique and beautiful catering from Oh My Green which was a brand new company back then.

You can find some photos of this successful event below!

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/ 2017 January