F&F SS18 INLFUENCER CAMPAIGN

We presented F&F’s SS18 swimwear collection in collaboration with some of the best local influencers. Our goal was to launch a campaign that would work organically on social media, rather than giving off an advertisement vibe. The purpose was positioning the brand higher and making their products more desirable. We chose a visually pleasing location called Lupa Beach, with ‘Insta-worthy’ spots that influencers are keen on sharing. The interaction with their posts was outstanding, which shows that not only were the selected bloggers content with the project, but their followers loved the outcome as well! / 2018 Summer