As Sloggi set out to connect with a new generation of consumers, we created a brand experience designed specifically with Gen Z in mind. Taking the concept of a house party and turning it into something unexpected, we transformed an industrial film studio into an immersive party set with the help of an award-winning Hungarian set designer. Every detail was designed to feel like stepping into a real – yet highly stylised – house party, blurring the line between a lived-in space and a film set.

 

The result was a visually striking, playful environment that gave Sloggi a fresh, contemporary platform to connect with a new generation.