We transformed the Anantara Hotel’s festive setting with a Swarovski-branded Christmas tree, decorated with the brand’s signature ornaments and placed in the hotel lobby for the entire festive season. The installation set the stage for an exclusive holiday dinner, bringing together the city’s top press and influencers for an evening showcasing Swarovski’s latest collections.

 

The result was high-end media coverage and a wave of organic social content, while the branded tree continued to create visibility for Swarovski throughout the hotel for an entire month.