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This Christmas campaign for dm-drogerie markt was a really special one—one of our favourite projects to this day!

We invented a cute illustrated Christmas fairy who appeared on each of the ads showing the Xmas parfume, gift selection and offers. Beside the art direction we were responsible for all the photographs, graphic design and illustration appearing on huge billboards, ads in the glossy magazines and dm’s own magazine Active Beauty. The responses we got for this campaign were overwhelming, the people loved the little fairy. We were told that it was the most loveable campaign of the brand in the market. / 2015 November-December

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