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Our first press event for the British brand F&F had the most amazing venue — a luxury apartment in the heart of Budapest. We set up a warm atmosphere to make our guests feel at home as if they were at a friend’s house party! We presented the key pieces in an authentic way just as if it was in someone’s home. We payed attention to every detail—using the logo, we fabricated branded pillows, and we delicately placed lookbook pictures in frames on the walls of the apartment to create a more authentic vibe. Endearing models were wearing dresses from the AW17 collection all afternoon—it was a very nice way to present the dresses and to show them in motion. We had an amazing catering, taking care of the atmosphere with superfood and fruity cocktails, and a well-known DJ was playing during the event! / 2017 July

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